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Aldersgate Renewal Ministries Newsletter

Challenge:

Needing to redesign the Aldersgate Renewal Ministries Update Newsletter to match the brand new organization's logo.

Lack of pagination planning, poorly written articles without content development, overcrowded design by adding too many articles per page and overworded content creating a non-attractive newsletter.

Solution:

Worked with freelance designer in researching current newsletter designs which birthed a new aggressive style the client was excited to implement.

Helped authors maximize their content with new pagination guidelines including word count limits to help create space for big, bold, non-stock images.

Used first re-design (Fall 2014) as a design language and produced subsequent designs without the need for the freelance designer.


Online readable publication by Yumpu:

Spring 2015 Update Fall 2014 Update (First redesign)

Overview:

Design File: Indesign CC

Design team: Steve Wolverton (Project Manager), Brian Peat (Designer) and Mary Ellen Martin (Editor)

ARM Fall Newsletter Components:

  • High Quality Print Version
  • Custom Designed Email Blast by MyEmma.com
  • Blog Style Webpage
  • Virtual Flip by Yumpu.com ( great for social media options )

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