Past magazine ads displayed poorly designed text flow because of content overload not allowing a natural starting point for the readers eye.
Lack of image and body text arrangement causing the reader to have a hard time following the flow of the design.
Enabling the viewer to recognize the message quickly and more effectively with the use of a big, bold group worship picture interacting with the conference logo.
Effective use of color schemes to convey important messages of the magazine ad while the background hue draws your attention to the conference logo.
Design File: Indesign CC
Design team: Steve Wolverton and Brian Peat
Charisma Magazine Full Page Ad: